Let's Make a Change
Building on the back of the COVID pandemic the local authority saw a once in a lifetime opportunity to close roads and encourage walking and cycling.
The Benefits of Walking and Cycling
Before
After
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To emphasise the benefits of the lifestyle changes we created designs that demonstrated the differences that it would make.
Illustration Style
The illustrations we created needed to appeal to a broad demographic. We therefore chose a cartoony style, as we thought this would have the broadest reach.
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Let's Make a Change Bollard Adverts
The Let's Make a Change bollard adverts were primarily placed in close proximity to schools to promote walking or cycling instead of driving to school.
Let's Make a Change Bus Adverts
The Let's Make a Change bus adverts went through a number of design iterations before appearing on our town buses.
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The Unicorn
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